I'm the Co-Founder of Studio Almond - an ecommerce strategy and innovation studio.
We work exclusively with brands looking to reposition as premium flagships, and grow profit, conversion and brand loyalty, without relying on paid ads.
I've worked as a designer, developer and solution architect for over 18 years, and I am now building Almond Group - an agency, bootstrapped ecommerce venture studio, and media company.
Grow your brands profit and conversion without relying on ad spend.
I write a weeky newsletter called Shopify For Lifestyle Brands. I teach lifestyle brands how they can grow without relying on ads by digging into positioning, offers, tone of voice, growth strategies, storytelling and everything a scaling brand needs.
Work with me and my team
Check out my portfolio companies
Studio Almond
Ecommerce strategy, design and development studio working with premium lifestyle brands across the United States, Canada, Australia and New Zealand.
Roadmap
Unified Shopify app-suite for lifestyle brands - loyalty, reviews, subscriptions, reviews, discounts and GWP with extensive Klaviyo integration and analytics.
Cassi
Launch your own buy-back program on your existing Shopify store in order to take back control of your resale revenue.
© 2026 Alex Murton